Your quick check-in on the Australian media trade press
Headline Numbers
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🆕 $1,340,000,000,000: WARC’s global ad spend forecast for 2026, representing 12% yoy growth
🆕 >$1,000,000,000: Forecasted size of Australia’s product placement market in 2026, one of only four countries to top $1bn
⭐️ -3.4%: YoY drop in overall AU media spend in August, according to Guideline SMI
⭐️ 34%: Traffic Guard’s worst-case measurement of invalid traffic on ChatGPT ads
⭐️ $1,600,000,000: The amount spent by free-to-air TV on Australian content last year
Hot This Week: By Category
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What the media industry in Australia is talking about today
Agencies & HoldCos
- ACCENTURE SONG: Accenture’s Song goes quiet AdNews
- VML: Cuddly Refresh Rinse Puts Seven Days Of Sweat To The Test Via VML B&T
Companies & Advertisers
- JAGUAR: ‘I Think The Odds Are Pretty Good’ – Jon Evans Hands Down Verdict On New Jaguar B&T
Industry & General Topics
- BRANDS: The brands that win won’t spend more, they’ll spend smarter AdNews
- MEDIA SPEND: The brands that win won’t spend more, they’ll spend smarter AdNews
- MEDIA SPEND: WARC: Global ad spend to grow 11.9% as social media surges AdNews
- PRODUCT PLACEMENT: Australia tops $1 billion in product placement AdNews
People & Personalities
- JON EVANS: ‘I Think The Odds Are Pretty Good’ – Jon Evans Hands Down Verdict On New Jaguar B&T
Updated: Fri 09 Oct 2026, 9:13 am
Read about how this works (and its limitations)
Scheduled refreshes happen Monday to Friday at 8am, 9am, 10.30am, 1pm, 3pm and 6pm using headlines from the current day, while on Saturday and Sunday it shows the headlines from the previous two days as well as any headlines from that day, updating at 9am, 1pm, and 6pm. If something goes totally sideways I might also update it on the fly. The summaries at the top refresh twice a day between 7.00-7.30am and 2.00-2.30pm each day based on the most-mentioned topics over the previous seven days.